Excellent Fruit & Produce, Inc. is a local fresh produce distribution company that specializes in serving prestigious accounts in South Florida since 2002. For more than 12 years we have been constantly striving to raise the gold standard in quality of service and client satisfaction for chefs and kitchens in the region.
We celebrate our customers ambition to seek the finest ingredients by working with our vendors to guarantee that only the best fresh produce is picked, packaged and delivered every day. We empower our Customers by adopting technological tools that facilitate their ordering process, their billing and their overall timely communication with our Company. We cultivate our customers success by improving our logistical processes to become more efficient and less expensive for them. As a local, independently owned and operated business, we are committed every day to ensure these standards are upheld.
Over the last few decades, we have seen substantial evolution in the produce industry like technological improvements of the refrigerated trucks, increasing market share of the fresh-cut line, order tracking, local and organic conscience, and online ordering, among others. We have been sensitive to these market changes and are deeply committed in leading these innovations within our community, while maintaining our passion for produce, service, quality, and commitment to helping our customers succeed.
We offer the price value of a national foodservice distributor, but with a small-company focus on customized service and outstanding quality. Unlike larger distributors who sell a wide range of products, we specialize in fresh produce. By choosing to distribute only fresh fruits, fresh vegetables and fresh herbs, we have been able to shape our operation around the “living organisms” we sell which demands much greater attention to detail. Because we truly understand that we deliver nature, we strive to achieve higher quality standards.
Our operation is highly insured, fully bonded, and carries all licenses required by the Federal, State and Local Government, unlike most smaller distributors. In addition, every year we are audited by an independent firm (Scientific Certification Systems) to ensure that our food safety program continues to be flawless and effective, and that we maintain exceptional operating practices. We work with our vendors whether they are growers, importers, brokers or wholesalers to guarantee that our food safety standards are upheld.
Our operation is based in the Allapattah Produce District of Miami, where we have a refrigerated warehouse and a fleet of refrigerated trucks that service South Florida. Our warehouse operators and drivers have extensive experience handling produce and our managers are Certified Food Safety Managers.
For Excellent Fruit & Produce, local means produce harvested within 250 miles of our warehouse. We take the extra step to establish commercial relations with Florida farmers and our products are procured locally when in season. We make every effort to actively support our local growers and considers ways of reducing food miles.
Our customers are caring more and more about where their food is coming from, and who is producing it. We understand that buying local produce strengthens our regional economies, helps support family farms, and provides delicious fresh from the field foods to our customers.
Our commitment to food safety, quality, and availability takes precedence, so not every product you order may be locally sourced. However, you can be sure that we source from Florida all of the products included in our portfolio that are being harvested anywhere in our home state. Purchasing local foods in-season provides great benefits to the consumer, growers, the local economy, and especially- our environment.
Winning over new customers and ensuring that they keep doing business with your company are among the top priorities for small business owners. In a recent poll of 1,300 graduates of the Goldman Sachs
10,000 Small Businesses program, the most common business challenge cited by participants entering the program was finding and keeping customers.
Patricia G. Greene, professor of entrepreneurship at Babson College and the national academic director of the 10,000 Small Businesses program, and Enrique Torres, president of Excellent Fruit & Produce and a program graduate, shared their insights about how small business owners can build a strong customer base and gain valuable, long-term customers.